Follow these 5 tips to maximise the number of buyers and saleability of your property. Don't rely on your estate agents to increase attractiveness or viewing traffic. Most estate agents sign you up and you become just an address, a case number.
Style your home with these simple tips before the pictures are taken for the brochure or website. Pictures with visual attractiveness will bring buyers to your property. Put yourself in the buyers' shoes. If you were selecting properties to visit, you would be influenced by what you see in the pictures. You will be seduced by the visual impact. However, when you are in the actual property visiting, you will focus on the volume, the storage, the natural lighting, and will try to imagine the space with your own furniture and objects!
Remember - what the camera sees is different to what the eyes see. So you can add an object for the photoshoot and the subsequent absence of that object during actual visit, will not be missed nor really cared. But you got your buyer to your door!
TIP # 1: BUY GREEN LEAVES, FLOWERS, FRUITS
Before the estate agents send you their photographer, arrange flowers in vases. Place them on a dining table, coffee table, or kitchen island. To use few flowers for maximum effect, leave some flowers in tall vases, and others shorten them for a compact look. You could also buy some stems of tall flowers, and others short that can decorate low containers. Avoid flowers with too short season (cherry blossoms come to mind) that clearly places the photos in a narrow period in time. Some florists carry cut foliages, for example palm leaves, ferns, dracaena, etc. Experiment using glasses, cups, jars, bottles if vases are not available. The objective is to create some contrast, so choose deep colours for a muted setting and muted coloured flowers for busy setting.
Flowering plants are also easy to keep and long lasting. The usual suspect like phalaenopsis is always stylish, or try more exotic ones like oncidiums or dendrobiums. Any indoor plant like ferns in beautiful cache pots, potted palms, or anything green you find at your local nursery will add life to your interiors. After the photoshoot, enjoy them for yourself!
TIP #2: CUSHIONS, BED THROWS, BLANKETS!
What catches people's attention is colour, especially in a sea of beige and grey. The catalog of properties on sale tell the story - facade of the house white, kitchen white, bathroom white, floor beige oak, bedroom beige and grey, reception black and white. Pages and pages of this. How is yours going to look?
Stand out in this monotone sea of flatness! Invest on some cushions that add value, but be careful with patterns. In this exercise, we are looking for quick visual impact, so it is not the right time to experiment with patterns if you are new to colours or patterns. Stick to plain colours - pinks, oranges, aubergines, aquas, chartreuse. They will pop!
In your bedrooms, try a bed throw, a blanket or even a beautiful coloured dress on the bed (naturally laid). Just choose slightly muted tones than the reception room. Go for a softer look in bedrooms when in doubt.
TIP #3: GET RID OF CLUTTER
When we have been living in the same space for a long time, it is difficult to be objective and to know what is clutter at home. Are stacks of magazines or piles of shoes at the entrance clutter? How about too many photographs dotted around? For this exercise, you need set your mind to being 'ruthless' with your contents, and edit them ruthlessly. When the photographer has come and gone, you can take them out if you wish, but for the eyes of the camera, hide them or get rid of them!
The following pictures are what some consider bohemian style and there is certain beauty in the natural state, but for the purpose of selling your home, you need to unclutter the space before the photographer arrives. It is too much for the eyes to take in, what's the story? One stops thinking 'kitchen' or 'office', and rather thinks 'oh messy'...
TIP #4: SYMMETRY
Take a look at your bedroom and reception room (the main rooms that will without a doubt be included in a brochure). If your main seating is a large sofa, make sure it is flanked by sidetables and / or lamps on each side. They do not have to be identical but having similar objects of similar heights will anchor the room. Another idea is to have armchairs or pouffes on each side. Having art or mirror on top of the sofa will also add to the framing of the room. So do think about the furniture layout before the photographer arrives.
Same idea for the bedroom. Your bed should be flanked by bedside tables (in the absence of tables, use stools or desks if you have more room). Make sure you have lighting on each side. Don't have lighting? Buy or borrow for the photoshoot. If you have something hanging on top of the bed, it will create a focal point and make it attractive.
TIP #5: THE FINAL TOUCH
THE RUG. If you don't have one, buy or borrow for the photoshoot (or invest in one for your next move). You will need one for your reception room, unless your home is a super minimalist with beautiful parquet flooring. If your bedroom is spacious, you will need one too. Take care not to put a tiny rug in your reception room. No rug is better than a tiny one, because it will throw all balance and proportions of the room out the window. In the bedroom, you could use a small longish one on the side of the bed or if you have a big rug in spare, cover under the bed and part of the bedroom floor. If you really can't get a rug, make sure you make your bed or sofa look cozy and super inviting for the photoshoot, in order to focus the attention, a focal point.
ARE YOU READY? TAKE CONTROL
If in doubt, take your phone out and snap some pictures to give you an idea of what the photographer will see through her lenses, and keep adjusting until you find a satisfactory point.
Your other option is to hire a professional stylist. YELLOWHOUSE DESIGN provides this service to London based clients. We have different fixed rates for home styling prior to photoshoot that includes props like lighting, vases, rugs, and others. If you are interested to find out more about this service, please get in touch. You will be positively surprised how affordable it is, a small investment that will make a big impact on your sale.
We also provide styling and purchasing services for rental property. Are you interested in increasing value to your rental asset? Please get in touch.
And finally, rest assured that all the glossy magazines have tens of stylists working for their photoshoots. None of the photos you see in them are 'au naturel'.
All photos on this blog were taken from Pinterest.
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